Special Requirements:
1. Product:
? Review existing product portfolio to identify product gap or opportunities for enhancements
? Product Life Cycle review
? Review Product Mix, ie Product Grid
? Conduct research on Competitors’ Product offer
2. Price:
? Annual Pricing Review
? Communication of Price Reviews to the network & Implementation of Annual Price Revisions
? Review existing pricing strategy vs competition
? Monitoring of retail prices within the network to ensure pricing integrity & alignment
3. Promotion:
? Visual Merchandising a. Retail b. Wholesale c. Franchisee
? Sales Promotion a. Identify opportunities for Joint Promotions with Strategic Business Partners – Existing wholesale accounts & potential new partners b. Identify opportunities for Sales
4. Annual Marketing Budget Planning & Execution
5. Event Management
6. CRM management
任职资格的具体描述：
1. University graduate education with a minimum of 10 years marketing experience.
2. Good command of written and spoken English
3. Team player and ability to communicate with all levels
4. Creative and capable of converting ideas into practical and achievable programs
5. Good organizing, planning; coordination and execution skills
6. Computer literacy
7. Knowledge of production and promotions workings
8. Ideally, to have experience in retail industry of well-known brands.
发表于 2013-5-24 14:02:58
