CCTV自身广告语的错误
<br><p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;text-align:center;mso-layout-grid-align:auto;punctuation-wrap:hanging;
text-autospace:ideograph-numeric ideograph-other;mso-vertical-align-alt:auto" align="center"><b style="mso-bidi-font-weight:normal"><span style="font-size:14.0pt;
mso-bidi-font-family:宋体" lang="EN-US">CCTV</span></b><b style="mso-bidi-font-weight:normal"><span style="font-size:14.0pt;mso-bidi-font-family:宋体">自身广告语的错误<span lang="EN-US"></span></span></b></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:
auto;text-align:center;mso-layout-grid-align:auto;punctuation-wrap:hanging;
text-autospace:ideograph-numeric ideograph-other;mso-vertical-align-alt:auto" align="center"><span style="font-size:12.0pt;mso-bidi-font-family:宋体;color:blue" lang="EN-US">"</span><span style="font-size:12.0pt;mso-bidi-font-family:宋体;color:blue">路为纸，地成册。行作笔，心当墨。 纪录无限，丈量天下<span lang="EN-US">"</span></span></p>
<p class="Default" style="margin-bottom:5.0pt;text-indent:15.75pt;mso-char-indent-count:
.98;line-height:150%"><b><span style="font-size:16.0pt;line-height:150%;
mso-hansi-font-family:宋体;mso-no-proof:yes">这</span></b><span style="font-size:
10.5pt;line-height:150%;mso-hansi-font-family:宋体">是中央电视台第九频道<span lang="EN-US">(</span>纪录片<span lang="EN-US">)</span>里<span lang="EN-US">“</span>人文地理篇”栏目的广告语，言简意赅而又朗朗上口，但是，如果用白璧微瑕来形容的话，这个微瑕的瑕，就落在<span lang="EN-US">“</span>心当墨<span lang="EN-US">”</span>这一句上了。<span lang="EN-US"> </span></span></p>
<p class="Default" style="margin-bottom:5.0pt;text-indent:10.3pt;mso-char-indent-count:
.98;line-height:150%"><span style="font-size:10.5pt;line-height:
150%;mso-hansi-font-family:宋体" lang="EN-US">“</span><b><span style="font-size:16.0pt;
line-height:150%;mso-hansi-font-family:宋体;mso-no-proof:yes">路</span></b><span style="font-size:10.5pt;line-height:150%;mso-hansi-font-family:宋体">为纸，地成册<span lang="EN-US">”</span>，一册书是由一张张纸构成，而一方土地上也纵横布满了无数条路，借纸来比喻路，把地暗喻成书册，同比对仗、严谨工整，非常新颖入品。<span lang="EN-US"> </span></span></p>
<p class="Default" style="margin-bottom:5.0pt;text-indent:15.75pt;mso-char-indent-count:
.98;line-height:150%"><b><span style="font-size:16.0pt;line-height:150%;
mso-hansi-font-family:宋体;mso-no-proof:yes">第</span></b><span style="font-size:
10.5pt;line-height:150%;mso-hansi-font-family:宋体">二句<span lang="EN-US">, “</span>笔<span lang="EN-US">”</span>和<span lang="EN-US">“</span>墨<span lang="EN-US">”</span>都是人们写作的工具，为人心所驭。<span lang="EN-US">“</span>言<span lang="EN-US">”</span>和<span lang="EN-US">“</span>行<span lang="EN-US">”</span>，均是人们思想和心灵的外显形式而已，有什么样的思想 （心），就有什么样的言行。即<span lang="EN-US">“</span>行<span lang="EN-US">”</span>是由<span lang="EN-US">“</span>心<span lang="EN-US">”</span>来驾驭决定的，从<span lang="EN-US">“</span>行政<span lang="EN-US">”</span>级别上讲，他们不属于同一个层次。<span lang="EN-US">
</span></span></p>
<p class="Default" style="margin-bottom:5.0pt;text-indent:15.75pt;mso-char-indent-count:
.98;line-height:150%"><span style="mso-ignore:vglayout;position:
absolute;z-index:1;left:0px;margin-left:864px;margin-top:14px;width:100px;
height:493px"><img src="file:///E:/DOCUME%7E1/itflyer/LOCALS%7E1/Temp/msohtml1/01/clip_image001.gif" alt="文本框: 胤然点评CCTV9频道广告语 – 续" class="shape" width="100" height="493"></span><b><span style="font-size:16.0pt;line-height:150%;mso-hansi-font-family:宋体;mso-no-proof:
yes">于</span></b><span style="font-size:10.5pt;line-height:150%;mso-hansi-font-family:
宋体">是问题就出现了：<span lang="EN-US">“</span>笔<span lang="EN-US">”</span>和<span lang="EN-US">“</span>墨<span lang="EN-US">”</span>均属于同一级别、被驾驭的工具而已，既然用<span lang="EN-US">“</span>笔<span lang="EN-US">”</span>来指代<span lang="EN-US">“</span>行<span lang="EN-US">”</span>了，那用和<span lang="EN-US">“</span>笔<span lang="EN-US">”</span>同样一个级别的<span lang="EN-US">“</span>墨<span lang="EN-US">”</span>，来暗喻比<span lang="EN-US">“</span>行<span lang="EN-US">”</span>高出一个官位的<span lang="EN-US">“</span>心<span lang="EN-US">"</span>，这种类比的对仗就对错位了。<span lang="EN-US"> </span></span></p>
<p class="Default" style="margin-bottom:5.0pt;text-indent:15.75pt;mso-char-indent-count:
.98;line-height:150%"><b><span style="font-size:16.0pt;line-height:150%;
mso-hansi-font-family:宋体;mso-no-proof:yes">而</span></b><span style="font-size:
10.5pt;line-height:150%;mso-hansi-font-family:宋体">且，墨为黑色，这<span lang="EN-US">“</span>心当墨<span lang="EN-US">”</span>却有反讽人家<span lang="EN-US">CCTV</span>心黑之嫌，不但没起到品宣作用，反而举石砸脚。之所以会出现这样令人惋惜的纰漏，恐怕还是那个原因：才气不足而妄为古体，勇气可嘉无奈诗气不足，自然到了最后，其气脉不是横断就是斜歪了。<span lang="EN-US"> </span></span></p>
<p class="Default" style="margin-bottom:5.0pt;text-indent:15.75pt;mso-char-indent-count:
.98;line-height:150%"><b><span style="font-size:16.0pt;line-height:150%;
mso-hansi-font-family:宋体;mso-no-proof:yes">如</span></b><span style="font-size:
10.5pt;line-height:150%;mso-hansi-font-family:宋体">此可见给这些著名的<span lang="EN-US">4A</span>或是<span lang="EN-US">8A</span>广告创意公司，做“文字艺术监理”和“文字艺术优化”的重要性。否则难免会出一些令人唏嘘的败笔，不但贻笑大方，也耽误了人家知名品牌的形象。<span lang="EN-US"> </span></span></p>
<p class="MsoNormal" style="margin-bottom:5.0pt;text-indent:24.0pt;line-height:
150%;mso-layout-grid-align:auto;punctuation-wrap:hanging;text-autospace:ideograph-numeric ideograph-other;
mso-vertical-align-alt:auto"><span style="font-size:12.0pt;
line-height:150%;mso-bidi-font-family:宋体" lang="EN-US"> </span></p>
<p class="MsoNormal" style="text-align:right" align="right"><span style="mso-ascii-font-family:
Arial;mso-hansi-font-family:Arial;mso-bidi-font-family:Arial;color:#006699">黄胤然</span><span style="font-family:Arial;color:#006699" lang="EN-US"></span></p>
<p class="MsoNormal" style="text-align:right" align="right"><span style="font-family:Arial;color:#006699" lang="EN-US">MPM, CIA, CISA, CISSP </span></p>
<p class="MsoNormal" style="text-align:right" align="right"><span style="mso-ascii-font-family:
Arial;mso-hansi-font-family:Arial;mso-bidi-font-family:Arial;color:#006699">中国首位</span><span style="font-family:Arial;color:#006699" lang="EN-US">“ </span><span style="mso-ascii-font-family:Arial;mso-hansi-font-family:Arial;mso-bidi-font-family:
Arial;color:#006699">文字艺术监理师</span><span style="font-family:Arial;
color:#006699" lang="EN-US">”<br>
</span><span style="mso-ascii-font-family:Arial;mso-hansi-font-family:Arial;
mso-bidi-font-family:Arial;color:#006699">独立艺术策划人</span><span style="font-family:Arial;color:#006699" lang="EN-US"><br>
</span><span style="mso-ascii-font-family:Arial;mso-hansi-font-family:Arial;
mso-bidi-font-family:Arial;color:#006699">时尚浪漫古典诗词小家</span><span style="font-family:Arial;color:#006699" lang="EN-US"></span></p>
<p class="MsoNormal" style="text-align:right" align="right"><span style="mso-ascii-font-family:
Arial;mso-hansi-font-family:Arial;mso-bidi-font-family:Arial;color:#006699">中国音乐著作权协会会员</span><span style="font-family:Arial;color:#006699" lang="EN-US"><br>
</span><span style="mso-ascii-font-family:Arial;mso-hansi-font-family:Arial;
mso-bidi-font-family:Arial;color:#006699">欧美同学会会员、惠风诗社社长</span></p>
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