2012年移动社会化10大趋势-小龟龟官网-海归直聘APP|海归集团|海归协会全球官方网站|小龟龟APP

王宁(英国) 发表于 2012-2-1 10:44:08

2012年移动社会化10大趋势

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<P style="BORDER-TOP-WIDTH: 0px; PADDING-RIGHT: 0px; PADDING-LEFT: 0px; BORDER-LEFT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; MARGIN: 0px auto 15px; TEXT-INDENT: 24px; PADDING-TOP: 0px; BORDER-RIGHT-WIDTH: 0px; WORD-WRAP: break-word">昨天在SlideShare上看到这个PPT，个人觉得挺不错，和大家分享一下。原来的PPT有100页，比较长。发现这10点我在过去一年中都有一些总结，在这里将这10点简单做一个解释，并且列出一些国内外在相应领域的初创企业。
<P style="BORDER-TOP-WIDTH: 0px; PADDING-RIGHT: 0px; PADDING-LEFT: 0px; BORDER-LEFT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; MARGIN: 0px auto 15px; TEXT-INDENT: 24px; PADDING-TOP: 0px; TEXT-ALIGN: center; BORDER-RIGHT-WIDTH: 0px; WORD-WRAP: break-word"><IMG style="BORDER-TOP-WIDTH: 0px; PADDING-RIGHT: 0px; PADDING-LEFT: 0px; BORDER-LEFT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; MARGIN: 0px 0px 10px; BORDER-RIGHT-WIDTH: 0px; WORD-WRAP: break-word; max-width: 600px" src="http://alibuybuy-img11.stor.sinaapp.com/2012/01/1cd9_medium.jpg">
<A style="TEXT-DECORATION: none; WORD-WRAP: break-word" name=toc-11></A>一、Social Fashion
<P style="BORDER-TOP-WIDTH: 0px; PADDING-RIGHT: 0px; PADDING-LEFT: 0px; BORDER-LEFT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; MARGIN: 0px auto 15px; TEXT-INDENT: 24px; PADDING-TOP: 0px; BORDER-RIGHT-WIDTH: 0px; WORD-WRAP: break-word">个人理解就是社会化时尚分享，分享自己的时尚搭配，征求好友的意见，从商业模式上和电子商务对接。国外这样的服务有Fashism，国内向美丽说，蘑菇街也应该都属于这个类别。我前两天<A style="COLOR: rgb(0,51,102); TEXT-DECORATION: none; WORD-WRAP: break-word; outline-style: none" href="http://s.cyzone.cn/return.php?returnurl=http://www.web20share.com%2F2012%2F01%2F17yigo.html" target=_blank rel=nofollow>介绍</A>的和好友征询购物意见的应用Thumb.it，Shallibuy.it也属于类似应用。
<P style="BORDER-TOP-WIDTH: 0px; PADDING-RIGHT: 0px; PADDING-LEFT: 0px; BORDER-LEFT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; MARGIN: 0px auto 15px; TEXT-INDENT: 24px; PADDING-TOP: 0px; BORDER-RIGHT-WIDTH: 0px; WORD-WRAP: break-word">相关阅读：
<UL style="BORDER-TOP-WIDTH: 0px; PADDING-RIGHT: 0px; PADDING-LEFT: 0px; BORDER-LEFT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; MARGIN: 10px 20px; PADDING-TOP: 0px; LIST-STYLE-TYPE: none; BORDER-RIGHT-WIDTH: 0px; WORD-WRAP: break-word">
<LI style="BORDER-TOP-WIDTH: 0px; PADDING-RIGHT: 0px; PADDING-LEFT: 0px; BORDER-LEFT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; MARGIN: 0px auto; PADDING-TOP: 0px; LIST-STYLE-TYPE: disc; BORDER-RIGHT-WIDTH: 0px; WORD-WRAP: break-word"><A style="COLOR: rgb(0,51,102); TEXT-DECORATION: none; WORD-WRAP: break-word; outline-style: none" href="http://s.cyzone.cn/return.php?returnurl=http://www.web20share.com%2F2011%2F06%2Fsoical-shopping-sites-china.html" target=_blank rel=nofollow>国内社会化购物网站</A>
<LI style="BORDER-TOP-WIDTH: 0px; PADDING-RIGHT: 0px; PADDING-LEFT: 0px; BORDER-LEFT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; MARGIN: 0px auto; PADDING-TOP: 0px; LIST-STYLE-TYPE: disc; BORDER-RIGHT-WIDTH: 0px; WORD-WRAP: break-word"><A style="COLOR: rgb(0,51,102); TEXT-DECORATION: none; WORD-WRAP: break-word; outline-style: none" href="http://s.cyzone.cn/return.php?returnurl=http://www.web20share.com%2F2012%2F01%2F17yigo.html" target=_blank rel=nofollow>五款征求好友购物建议的应用</A></LI></UL>
<A style="TEXT-DECORATION: none; WORD-WRAP: break-word" name=toc-12></A>二、Tag、You’re It
<P style="BORDER-TOP-WIDTH: 0px; PADDING-RIGHT: 0px; PADDING-LEFT: 0px; BORDER-LEFT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; MARGIN: 0px auto 15px; TEXT-INDENT: 24px; PADDING-TOP: 0px; BORDER-RIGHT-WIDTH: 0px; WORD-WRAP: break-word">第二个确实关乎信息的组织，Pinterest其实就是一个很成功的提供了一种简单而又非常方便的可以去整理图片、分享图片的方式，并且用户的参与成本很低。图片如此，相信互联网上的其他信息其实也需要更好的组织和传播的方式。
<P style="BORDER-TOP-WIDTH: 0px; PADDING-RIGHT: 0px; PADDING-LEFT: 0px; BORDER-LEFT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; MARGIN: 0px auto 15px; TEXT-INDENT: 24px; PADDING-TOP: 0px; BORDER-RIGHT-WIDTH: 0px; WORD-WRAP: break-word">相关阅读：
<UL style="BORDER-TOP-WIDTH: 0px; PADDING-RIGHT: 0px; PADDING-LEFT: 0px; BORDER-LEFT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; MARGIN: 10px 20px; PADDING-TOP: 0px; LIST-STYLE-TYPE: none; BORDER-RIGHT-WIDTH: 0px; WORD-WRAP: break-word">
<LI style="BORDER-TOP-WIDTH: 0px; PADDING-RIGHT: 0px; PADDING-LEFT: 0px; BORDER-LEFT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; MARGIN: 0px auto; PADDING-TOP: 0px; LIST-STYLE-TYPE: disc; BORDER-RIGHT-WIDTH: 0px; WORD-WRAP: break-word"><A style="COLOR: rgb(0,51,102); TEXT-DECORATION: none; WORD-WRAP: break-word; outline-style: none" href="http://s.cyzone.cn/return.php?returnurl=http://www.web20share.com%2F2011%2F11%2Fpinterest-talk.html" target=_blank rel=nofollow>Pinterest模式浅析及国内类Pinterest网站汇总</A></LI></UL>
<A style="TEXT-DECORATION: none; WORD-WRAP: break-word" name=toc-13></A>三、Interactive TV
<P style="BORDER-TOP-WIDTH: 0px; PADDING-RIGHT: 0px; PADDING-LEFT: 0px; BORDER-LEFT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; MARGIN: 0px auto 15px; TEXT-INDENT: 24px; PADDING-TOP: 0px; BORDER-RIGHT-WIDTH: 0px; WORD-WRAP: break-word">基于电视的互动应用，这一块其实国内今年也出了不少的应用，包括：新浪看点、蜗牛、TVtime、电视切客、网易电视指南等等。当然这样的应用的难点在于如何将电视内容和应用对接，在我看来比如湖南卫视这样的机构来做这样的应用比较靠谱（或者可以考虑投资的方式）
<P style="BORDER-TOP-WIDTH: 0px; PADDING-RIGHT: 0px; PADDING-LEFT: 0px; BORDER-LEFT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; MARGIN: 0px auto 15px; TEXT-INDENT: 24px; PADDING-TOP: 0px; BORDER-RIGHT-WIDTH: 0px; WORD-WRAP: break-word">相关阅读：
<UL style="BORDER-TOP-WIDTH: 0px; PADDING-RIGHT: 0px; PADDING-LEFT: 0px; BORDER-LEFT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; MARGIN: 10px 20px; PADDING-TOP: 0px; LIST-STYLE-TYPE: none; BORDER-RIGHT-WIDTH: 0px; WORD-WRAP: break-word">
<LI style="BORDER-TOP-WIDTH: 0px; PADDING-RIGHT: 0px; PADDING-LEFT: 0px; BORDER-LEFT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; MARGIN: 0px auto; PADDING-TOP: 0px; LIST-STYLE-TYPE: disc; BORDER-RIGHT-WIDTH: 0px; WORD-WRAP: break-word"><A style="COLOR: rgb(0,51,102); TEXT-DECORATION: none; WORD-WRAP: break-word; outline-style: none" href="http://s.cyzone.cn/return.php?returnurl=http://www.web20share.com%2F2010%2F08%2F3-event-check-in-services.html" target=_blank rel=nofollow>国外基于电视的签到互动服务</A>
<LI style="BORDER-TOP-WIDTH: 0px; PADDING-RIGHT: 0px; PADDING-LEFT: 0px; BORDER-LEFT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; MARGIN: 0px auto; PADDING-TOP: 0px; LIST-STYLE-TYPE: disc; BORDER-RIGHT-WIDTH: 0px; WORD-WRAP: break-word"><A style="COLOR: rgb(0,51,102); TEXT-DECORATION: none; WORD-WRAP: break-word; outline-style: none" href="http://s.cyzone.cn/return.php?returnurl=http://www.web20share.com%2F2011%2F10%2Ftv-time.html" target=_blank rel=nofollow>TVtime：围绕电视的签到和手机互动应用</A></LI></UL>
<A style="TEXT-DECORATION: none; WORD-WRAP: break-word" name=toc-14></A>四、Q&A
<P style="BORDER-TOP-WIDTH: 0px; PADDING-RIGHT: 0px; PADDING-LEFT: 0px; BORDER-LEFT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; MARGIN: 0px auto 15px; TEXT-INDENT: 24px; PADDING-TOP: 0px; BORDER-RIGHT-WIDTH: 0px; WORD-WRAP: break-word">社会化问答服务今年也是一个热点，那其实在移动上面这种问答的需求也仍然存在，国内百度知道等也都推出了移动问答应用，当然也有团队在专门做基于地理位置的问答服务，不过在我看来，基于地理位置是一个基于手机的特性，单独基于这个点来做很难做成。比如Quora在做手机客户端时自然的加上了基于地理位置的服务，在移动上还是多如何从用户需求角度来做问答更有价值。
<P style="BORDER-TOP-WIDTH: 0px; PADDING-RIGHT: 0px; PADDING-LEFT: 0px; BORDER-LEFT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; MARGIN: 0px auto 15px; TEXT-INDENT: 24px; PADDING-TOP: 0px; BORDER-RIGHT-WIDTH: 0px; WORD-WRAP: break-word">相关阅读：
<UL style="BORDER-TOP-WIDTH: 0px; PADDING-RIGHT: 0px; PADDING-LEFT: 0px; BORDER-LEFT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; MARGIN: 10px 20px; PADDING-TOP: 0px; LIST-STYLE-TYPE: none; BORDER-RIGHT-WIDTH: 0px; WORD-WRAP: break-word">
<LI style="BORDER-TOP-WIDTH: 0px; PADDING-RIGHT: 0px; PADDING-LEFT: 0px; BORDER-LEFT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; MARGIN: 0px auto; PADDING-TOP: 0px; LIST-STYLE-TYPE: disc; BORDER-RIGHT-WIDTH: 0px; WORD-WRAP: break-word"><A style="COLOR: rgb(0,51,102); TEXT-DECORATION: none; WORD-WRAP: break-word; outline-style: none" href="http://s.cyzone.cn/return.php?returnurl=http://www.web20share.com%2F2011%2F05%2Fsocial-qa-service-talk.html" target=_blank rel=nofollow>浅析社会化问答的价值</A></LI></UL>
<A style="TEXT-DECORATION: none; WORD-WRAP: break-word" name=toc-15></A>五、Putting Me in Recommendations
<P style="BORDER-TOP-WIDTH: 0px; PADDING-RIGHT: 0px; PADDING-LEFT: 0px; BORDER-LEFT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; MARGIN: 0px auto 15px; TEXT-INDENT: 24px; PADDING-TOP: 0px; BORDER-RIGHT-WIDTH: 0px; WORD-WRAP: break-word">社会化推荐，在移动上用户更希望更容易的获取自己感兴趣的内容，而不是自己去主动需找内容。比如Foursuare向用户推荐周边热门的优质商家，Zite通过用户选择的兴趣点直接推荐用户可能感兴趣的内容，通过用户的反馈不断改进推荐；豆瓣电台也是一种方便的让用户发现音乐的方式。用户的需求很多，如何让用户成本的获取自己感兴趣的内容会有很大的发展空间。
<P style="BORDER-TOP-WIDTH: 0px; PADDING-RIGHT: 0px; PADDING-LEFT: 0px; BORDER-LEFT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; MARGIN: 0px auto 15px; TEXT-INDENT: 24px; PADDING-TOP: 0px; BORDER-RIGHT-WIDTH: 0px; WORD-WRAP: break-word">相关阅读：
<UL style="BORDER-TOP-WIDTH: 0px; PADDING-RIGHT: 0px; PADDING-LEFT: 0px; BORDER-LEFT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; MARGIN: 10px 20px; PADDING-TOP: 0px; LIST-STYLE-TYPE: none; BORDER-RIGHT-WIDTH: 0px; WORD-WRAP: break-word">
<LI style="BORDER-TOP-WIDTH: 0px; PADDING-RIGHT: 0px; PADDING-LEFT: 0px; BORDER-LEFT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; MARGIN: 0px auto; PADDING-TOP: 0px; LIST-STYLE-TYPE: disc; BORDER-RIGHT-WIDTH: 0px; WORD-WRAP: break-word"><A style="COLOR: rgb(0,51,102); TEXT-DECORATION: none; WORD-WRAP: break-word; outline-style: none" href="http://s.cyzone.cn/return.php?returnurl=http://www.web20share.com%2F2011%2F11%2Fzhiyue.html" target=_blank rel=nofollow>指阅：个性化微媒体</A></LI></UL>
<A style="TEXT-DECORATION: none; WORD-WRAP: break-word" name=toc-16></A>六、Social Context
<P style="BORDER-TOP-WIDTH: 0px; PADDING-RIGHT: 0px; PADDING-LEFT: 0px; BORDER-LEFT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; MARGIN: 0px auto 15px; TEXT-INDENT: 24px; PADDING-TOP: 0px; BORDER-RIGHT-WIDTH: 0px; WORD-WRAP: break-word">社会化关联服务，PPT中举的例子是Sonar，Sonar是一个可以绑定自己的Linkedin，Facebook、Twitter和Facebook等账号，然后可以发现自己的好友是否在周围。个人理解是将社会化服务进行整合并且基于某种需求实现的整合价值。
<A style="TEXT-DECORATION: none; WORD-WRAP: break-word" name=toc-17></A>七、Geo-Gaming
<P style="BORDER-TOP-WIDTH: 0px; PADDING-RIGHT: 0px; PADDING-LEFT: 0px; BORDER-LEFT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; MARGIN: 0px auto 15px; TEXT-INDENT: 24px; PADDING-TOP: 0px; BORDER-RIGHT-WIDTH: 0px; WORD-WRAP: break-word">基于地理位置的游戏，之前看过芬兰的iPhone游戏Shadow Cities在芬兰App Store上取代《愤怒的小鸟》Angry Birds获得冠军宝座，这是一款LBG，可以将玩家生活周遭的街道图变成游戏舞台，可以在你家四周的街区进行冒险，下面是这款游戏的宣传视频： <A style="COLOR: rgb(0,51,102); TEXT-DECORATION: none; WORD-WRAP: break-word; outline-style: none" href="http://s.cyzone.cn/return.php?returnurl=http://v.youku.com%2Fv_show%2Fid_XMjEzOTEyMTg4.html" target=_blank rel=nofollow>http://v.youku.com/v_show/id_XMjEzOTEyMTg4.html</A>，国内这一块貌似做的人还较少，不过还是很值得期待。
<A style="TEXT-DECORATION: none; WORD-WRAP: break-word" name=toc-18></A>八、Augment Reality
<P style="BORDER-TOP-WIDTH: 0px; PADDING-RIGHT: 0px; PADDING-LEFT: 0px; BORDER-LEFT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; MARGIN: 0px auto 15px; TEXT-INDENT: 24px; PADDING-TOP: 0px; BORDER-RIGHT-WIDTH: 0px; WORD-WRAP: break-word"><A style="COLOR: rgb(0,51,102); TEXT-DECORATION: none; WORD-WRAP: break-word; outline-style: none" href="http://s.cyzone.cn/return.php?returnurl=http://www.web20share.com%2Ftag%2Faugmented-reality" target=_blank rel=nofollow>Augmented Reality</A> (AR)中文称之为：现实增强或增强现实（或扩展现实、扩张实境）增强现实技术是一种能够把虚拟物体与真实环境紧密结合起来，以增强人们对真实环境的理解与体验的技术。目前，对于增强现实的概念，尚没有一个统一的定义。但一般认为，增强现实(<A style="COLOR: rgb(0,51,102); TEXT-DECORATION: none; WORD-WRAP: break-word; outline-style: none" href="http://s.cyzone.cn/return.php?returnurl=http://www.web20share.com%2Ftag%2Faugmented-reality" target=_blank rel=nofollow>Augmented Reality</A>, AR）技术是借助于三维显示技术、交互技术、多种传感技术、计算机视觉技术以及多媒体技术把计算机生成的二维或三维的虚拟信息融合到用户所要体验的真实环境中的一种技术，其目的在于通过把计算机生成的虚拟对象与真实环境融为一体的方式来增强用户对真实环境的理解。
<P style="BORDER-TOP-WIDTH: 0px; PADDING-RIGHT: 0px; PADDING-LEFT: 0px; BORDER-LEFT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; MARGIN: 0px auto 15px; TEXT-INDENT: 24px; PADDING-TOP: 0px; BORDER-RIGHT-WIDTH: 0px; WORD-WRAP: break-word">相关阅读：
<UL style="BORDER-TOP-WIDTH: 0px; PADDING-RIGHT: 0px; PADDING-LEFT: 0px; BORDER-LEFT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; MARGIN: 10px 20px; PADDING-TOP: 0px; LIST-STYLE-TYPE: none; BORDER-RIGHT-WIDTH: 0px; WORD-WRAP: break-word">
<LI style="BORDER-TOP-WIDTH: 0px; PADDING-RIGHT: 0px; PADDING-LEFT: 0px; BORDER-LEFT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; MARGIN: 0px auto; PADDING-TOP: 0px; LIST-STYLE-TYPE: disc; BORDER-RIGHT-WIDTH: 0px; WORD-WRAP: break-word"><A style="COLOR: rgb(0,51,102); TEXT-DECORATION: none; WORD-WRAP: break-word; outline-style: none" href="http://s.cyzone.cn/return.php?returnurl=http://www.web20share.com%2F2010%2F02%2Finternet-of-things.html" target=_blank rel=nofollow>什么是物联网（Internet of Things）？</A>
<LI style="BORDER-TOP-WIDTH: 0px; PADDING-RIGHT: 0px; PADDING-LEFT: 0px; BORDER-LEFT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; MARGIN: 0px auto; PADDING-TOP: 0px; LIST-STYLE-TYPE: disc; BORDER-RIGHT-WIDTH: 0px; WORD-WRAP: break-word"><A style="COLOR: rgb(0,51,102); TEXT-DECORATION: none; WORD-WRAP: break-word; outline-style: none" href="http://s.cyzone.cn/return.php?returnurl=http://www.web20share.com%2F2009%2F12%2Faugmented-reality.html" target=_blank rel=nofollow>现实增强(扩张实境)及其相关应用简介『Augmented Reality』</A>
<LI style="BORDER-TOP-WIDTH: 0px; PADDING-RIGHT: 0px; PADDING-LEFT: 0px; BORDER-LEFT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; MARGIN: 0px auto; PADDING-TOP: 0px; LIST-STYLE-TYPE: disc; BORDER-RIGHT-WIDTH: 0px; WORD-WRAP: break-word"><A style="COLOR: rgb(0,51,102); TEXT-DECORATION: none; WORD-WRAP: break-word; outline-style: none" href="http://s.cyzone.cn/return.php?returnurl=http://www.web20share.com%2F2010%2F01%2Faugmented-reality-videos.html" target=_blank rel=nofollow>交互改变未来：现实增强应用『Augmented Reality』</A></LI></UL>
<A style="TEXT-DECORATION: none; WORD-WRAP: break-word" name=toc-19></A>九、Near Field Community
<P style="BORDER-TOP-WIDTH: 0px; PADDING-RIGHT: 0px; PADDING-LEFT: 0px; BORDER-LEFT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; MARGIN: 0px auto 15px; TEXT-INDENT: 24px; PADDING-TOP: 0px; BORDER-RIGHT-WIDTH: 0px; WORD-WRAP: break-word">Near Field Communication（NFC），即近距离无线通讯技术。是一种短距离的高频无线通信技术，允许电子设备之间进行非接触式点对点数据传输（在十厘米内）交换数据。这个技术由免接触式射频识别（RFID）演变而来，并向下兼容RFID，最早由Philips、Nokia和Sony主推，主要可能用于手机等手持设备中。由于近场通讯具有天然的安全性，因此，NFC技术被认为在手机支付等领域具有很大的应用前景。（<A style="COLOR: rgb(0,51,102); TEXT-DECORATION: none; WORD-WRAP: break-word; outline-style: none" href="http://s.cyzone.cn/return.php?returnurl=http://baike.baidu.com%2Fview%2F917495.htm" target=_blank rel=nofollow>Via</A>）个人认为2012年移动支付领域会有大的突破，国内钱方支付，乐刷，音优行都在这一块探索。
<A style="TEXT-DECORATION: none; WORD-WRAP: break-word" name=toc-20></A>十、Face Recognition
<P style="BORDER-TOP-WIDTH: 0px; PADDING-RIGHT: 0px; PADDING-LEFT: 0px; BORDER-LEFT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; MARGIN: 0px auto 15px; TEXT-INDENT: 24px; PADDING-TOP: 0px; BORDER-RIGHT-WIDTH: 0px; WORD-WRAP: break-word">人脸识别，个人觉得这一领域会有非常大的潜力可以去挖掘，可以先来看一下一个人脸识别的应用视频，TAT Augmented ID 是利用人脸识别技术的现实增强应用，用户自己设置公开的Profiles，然后其他用户可以通过手机摄像机识别你的人脸来获取你的公开的Profile。视频地址：<A style="COLOR: rgb(0,51,102); TEXT-DECORATION: none; WORD-WRAP: break-word; outline-style: none" href="http://s.cyzone.cn/return.php?returnurl=http://v.youku.com%2Fv_show%2Fid_XMTM5NjIwMDUy.html" target=_blank rel=nofollow>http://v.youku.com/v_show/id_XMTM5NjIwMDUy.html</A>。个人认为人脸识别技术最大的价值在于降低了人参与社交或者互动的成本。
<P style="BORDER-TOP-WIDTH: 0px; PADDING-RIGHT: 0px; PADDING-LEFT: 0px; BORDER-LEFT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; MARGIN: 0px auto 15px; TEXT-INDENT: 24px; PADDING-TOP: 0px; BORDER-RIGHT-WIDTH: 0px; WORD-WRAP: break-word">PPT下载地址：<A style="COLOR: rgb(0,51,102); TEXT-DECORATION: none; WORD-WRAP: break-word; outline-style: none" href="http://s.cyzone.cn/return.php?returnurl=http://vdisk.weibo.com%2Fs%2F1QhFb" target=_blank rel=nofollow>http://vdisk.weibo.com/s/1QhFb</A>
<P style="BORDER-TOP-WIDTH: 0px; PADDING-RIGHT: 0px; PADDING-LEFT: 0px; BORDER-LEFT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; PADDING-BOTTOM: 0px; MARGIN: 0px auto 15px; TEXT-INDENT: 24px; PADDING-TOP: 0px; BORDER-RIGHT-WIDTH: 0px; WORD-WRAP: break-word">来源：<A style="COLOR: rgb(0,51,102); TEXT-DECORATION: none; WORD-WRAP: break-word; outline-style: none" href="http://s.cyzone.cn/return.php?returnurl=http://www.web20share.com%2F2012%2F01%2F2012-mobile-social-trends.html" target=_blank rel=nofollow>http://www.web20share.com/2012/01/2012-mobile-social-trends.html</A></DIV>

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2012年移动社会化10大趋势