Job title: Senior Consultant (SC)
Job Summary:
The Senior Consultant (SC) is the key owner of specific Client Customer Management
consulting engagements. The SC is a listener. He/She can effectively analyze
clients business problems and translate them into effective strategic counsel.
The Consulting Services of OgilvyOne are mainly in the area of Customer
Management. Consulting Services can either be in the nature of independent
consulting projects (which then will be mainly lead by the consultant) or in
relation to an on-going Client engagement (in which case the consultant will
report to the key Client owner) as a strategic planning function
The job scope covers: involvement and support on key Clients to drive
strategic excellence, support of account and other consulting teams, owner of
the company¡¯s key consulting tools.
On specific consulting assignment the SC owns and needs to deliver on a
specified scope of work. The SC needs to work closely with other key groups
data analysts, data consultants, creative, media and technology as required.
The SC must master effective delegation, project and time management.
Main responsibilities:
Consulting
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Provide customer management and marketing consulting services as
professional service to Clients.
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Be a strategic lead counsel to the Client service teams in order
to uplift engagements on existing Clients.
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Confident in using and applying OgilvyOne¡¯s consulting tools (ie.
Customer Ownership)
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Able to translate data insights into marketing insights
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Define a clear consulting scope based on business requirements
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Confident in working with other third parties and initiate and drive
research projects
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Manage client expectations and promote consulting functions to clients
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Develop key customer management strategies and understand implementation
implications
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Build relationships with management and staff (internal & external)
in business areas associated with customer management planning work.
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Develop the skills and knowledge within other members of the department
or company
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Interrogate syndicated and Client research material to provide answers
to briefs issued by team or the client servicing team.
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Confident in Data Analysis, Telemarketing Strategies and Contact
Strategy Development
Project
Supervision
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Produce fully costed Scope of Work proposals for
projects and assure delivery on time and on budget.
Internal
OgilvyOne
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Key owner of OgilvyOne Consulting, and first stop for Account Service
staff when engaging in strategic projects. Ogilvy Loyalty Index, CMAT,
e-valuate, Checkpoint.
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Close co-operation with Technology and PM Teams on
specific internal and Client projects
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Dissemination of CM Consulting related information and
knowledge across other Business Units
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Close working
relationship with Agency Planning Team
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Member of the global consulting
community
General Requirements:
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Master degree or equivalent.
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Prior experience 5+ years in Strategic Planning,
Management Consulting, Interactive Strategy or relevant industry specific
Marketing roles
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Experience in managing large scale projects with
successful track record in delivery
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Understanding of basic direct marketing techniques,
metrics, and reporting.
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Demonstrated analytical and organization skills.
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Well-developed verbal and written communication
skills.
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Chinese native speaker (ideal)
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Solid command of written and spoken English